The joe...
On your marks, get set, GO! It’s full throttle all the way to the finish. The pressure is on, razor sharp concentration is paramount and you absolutely need to be fully fuelled in order to win. No, we’re not just talking about drag racing, we’re talking about every time that alarm goes off in a morning and you’ve gotta smash through the day. Ok, maybe drag racing too.
Modern life is Uber stressful, but luckily by combining science, nature, and some pretty tasty coffee, we came up with a solution. Enter, Bro Joe.
We’d tried all sorts of supplements to increase our performance when the pressure was on, and although they were relatively effective, we just always forgot to take them. Powders were great in a smoothie, then one day you wouldn’t have a smoothie and hey presto, you’re a day down on your regimen. Capsules- really easy to take, also really easy to forget! We figured that we always have a brew, so why not put everything in our coffee instead. So we did, and it tasted awful. Cue, endless hours to make the perfect Brain-Boosting coffee blend.
For months we reformulated and reformulated, balancing taste with efficacy until we came up with what we thought not only tasted great, but gave real-world results. It’s packed full of brain-boosting ingredients called nootropics and adaptogens to really put you on top of your game, no matter what the day may bring.
The name? Well, we’re Bros (mates), and it’s Joe (Coffee).
So go on- Supercharge your senses and turn each day into a championship with Bro Joe Brain-Boosting Instant Coffee. You wouldn’t feed your race car or bike poor quality fuel, so why do it to your brain?
The Bros...
Alex and Liam, best mates of 35 years, started out their racing careers hurtling down the road on their push bikes, always trying to out-do each other and every other kid around them, trying to eek every single mph and second quicker out of their pedal powered missiles. A few trips to Santa Pod Raceway and they were hooked on horsepower, noise, and the thrill of Drag Racing! Fast forward to present day, and they’re in the driving and riding seat of some of the most powerful, fastest machines on the planet in the coveted FIA and FIM European Drag Racing Championships. Alex in Pro stock Bike- normally aspirated, high revving banshees that hurtle to 60mph, front wheel in the air, in just 1 second. Liam on the other hand (and if you ask Alex, only because he can’t even ride a moped), pilots the noisiest, fastest, most exhilarating vehicles on the planet- the 300mph+, 11,000hp Top Fuel Dragster.
Competition, and pushing the boundaries, has always been at the forefront of their mindsets and they express this not only on the track, but in business also. For the last 14 years they’ve worked tirelessly together to become some of the market leaders in the health, wellness and performance supplements industry.
So why do we love Bro Joe? Founder, Developer and Top Fuel Pilot, Liam says, “It’s a dream come true to be able to push a product we’ve developed into the sport we love so much- Bro Joe sits pride of place in my daily regimen to maintain clarity, focus and resilience, even in the most stressful situations (racing being one, dieting being another!) and it’s a great opportunity to share this brilliant product with others. Developing products that can improve people’s performance both on and off the race track is my passion and Bro Joe is my proudest creation!”
Don’t just take his word for it- supercharge your senses with Bro Joe Brain-Boosting Instant Coffee now!